Services Offered
- Strategy and goal-setting
- Design and implementation
- Expert view of current traffic and pathing analysis relative to goals
- Structure and execute A-B and multi-variate tests
Results
- Improved landing page conversion rate for order pages by more than 30% for Wired.com
- Increased pageviews per session by more than 20% for one of the country-largest yoga studios
Email Marketing
Services Offered
- Incorporation into marketing plans
- Campaign management
- Subject line and copy-writing and composition of test plans
- Evaluation of email service provider and core email metrics (open rate, click rate, conversion, unsubscribes, revenue per email, etc.)
- List selection and performance analysis
Results
- Revised email strategy of many clients yielding higher profitability from campaigns and maximizing lifetime value of email